Brand Archetype Quiz Discover Your Brand Personality
Take our interactive quiz to discover which of the 12 brand archetypes best represents your business, and get personalized recommendations for your brand identity.
What Are Brand Archetypes?
Brand archetypes are universal character models derived from Carl Jung's work in psychology. They represent fundamental human motivations, behaviors, and values. By identifying your brand's archetype, you can create a more authentic and emotionally resonant brand identity.
Freedom
Explorer, Outlaw, Magician
Mastery
Hero, Creator, Ruler
Belonging
Lover, Jester, Regular Guy/Gal
Stability
Caregiver, Innocent, Sage
Brand Archetype Quiz
Answer the following questions to discover your brand's primary archetype. There are no right or wrong answers—choose what feels most authentic to your brand.
Question 1 of 10
What is the primary emotion you want your customers to feel when interacting with your brand?
Why Brand Archetypes Matter
Archetypes help you create a brand that connects with your audience on a deeper level, driving loyalty and recognition.
Brand Consistency
Archetypes provide a consistent framework for all your brand communications and design elements, ensuring your messaging remains cohesive across all channels.
Emotional Connection
By tapping into universal character models, archetypes help your brand connect with customers on a subconscious, emotional level, building deeper relationships.
Market Differentiation
Understanding your archetype helps position your brand distinctly in the marketplace, making it easier for customers to recognize and remember what makes you unique.
Ready to Unlock Your Brand's Archetype?
Complete the quiz to receive your personalized brand archetype report and recommendations for your brand identity.